Apple tonight confirmed the launch of a cheaper variation to their flagship device, the iPhone 5C. Although rumours around the web were angling towards a lower-end phone, the technology giants instead confirmed that the ‘C’ stands for ‘colour’.
Even though it isn’t the budget phone that we expected it to be, it still comes in at £80 cheaper than the 5S with a price tag of £469 (for the 16GB model).
It maintains the spec list from the iPhone 5, including a 4-inch Retina display, an A6 processor and you’ll get a 8-megapixel rear facing camera & 1.9-megapixel HD front facing camera for Facetiming.
What’s surprising about the announcement of the 5C though, is that apart from a colourful and vibrant design, it doesn’t really offer anything beyond the previous generation iPhone 5. They did however go through a lot of effort to emphasise the quality of the plastic build, design and colourful nature of the phone – but in terms of specs and capabilities the launch of the 5C is a confusing move from Apple, since it offers little incremental value from its predecessor.
An Emphasis On Design
The iPhone 5C is made up of a seamless plastic outer shell that has been reinforced with a steel frame that doubles as an antenna whilst providing extra stability and strength.
Apple clearly placed a lot of value on the colour variations and customisation aspects of the 5C, even going to the extent of showcasing their own cases for it.
Made out of silicon to contrast the glossy plastic shell of the phone, the cases provide 30 colour combinations like the one to the left and unlike previous generations – the 5C gives users the ability to express themselves with colour.
To take that design emphasis further, once you take the phone out of the box you’ll find that the background colour scheme beautifully complements the colour of the phone you’ve picked.
When You Can Buy It
From September 20th, you’ll be able to pick between green, blue, white, yellow and red colour variations.